The businesses looking for the 'magic middle' on social networks

As anyone who survived school will know, there was never any shortage of reminders of how popular you were - or weren't, as the case may have been. Picked last for the football team, ignored by the prettiest girl or best-looking boy... life can be cruel when you're young. Fortunately, we all get older and a little more grown up about things. Or do we? In a world of retweets, "likes" and +1s, there is no shortage of services claiming to tell you how influential and important you now are. And if you're lucky enough to be up there with the social media elite, you could find yourself being highly sought after from eager brands trying to piggyback your popularity. This is the fledgling industry of social media influence, a raft of services which track your online reputation by monitoring activity on social networks. The main players include Klout, which launched in 2009; Peerindex, in 2010; and Kred, which is building up a head of steam after its unveiling last year. All proudly claim to be in possession of social media's secret sauce: an algorithm that can pick the influential voices out of the crowd. For businesses, the appeal of this is obvious. If you're a company about to launch a new product - let's say, a new type of dog food - it is now possible find out who tweets a lot about their dog. But, and here's the real selling point, social influence measures can supposedly determine if anyone is listening to those tweets, thus making the enthusiastic dog-tweeter a valuable asset to a marketing campaign - particularly if you can get them tweeting about your brand. Read more at BBC News

Other News

17 Jul

My Work Experience at Inventive Design

My name is Joe and I'm a year 10 student at Bideford College in North Devon, I chose to do my work experience at Inventive Design and today they've let me loose on their blog to tell you about my week here!

I arrived here at the office on Monday morning, not really knowing what to expect. I started work at 9am and jumped straight into it... [read more]

22 Jun

Quote of the week

This certainly left us confused, maybe we have it all wrong

''The internet is not something you just dump something on. It's not a truck. It's a series of tubes. And if you don't understand, those tubes can be filled and if they are filled, when you put your message in, it gets in line and it's going to be delayed by anyone that puts... [read more]

27 Jan

New Website goes live

New website made by Inventive Web, We would like to announce the release of a new website

10 May

Facebook launches its app store

Facebook has launched its own app store to promote mobile programs that operate using the social network. The company said the App Center will become the "new, central place to find great apps like Draw Something" and other titles. Developers will have the ability to charge a fee for apps sold in the store in the near future, Facebook said. The... [read more]