Matt's Beginners Guide to Digital Marketing; In 500 Words!

Digital marketing is super-exciting, super-fun and super-nerdy; of course, that’s all down to opinion, but, read on marketers!

Let me take you on a journey, through the world of modern day marketing. Get ready to begin your adventure, capitalising all the potential that’s lurking on the web exploring creative new avenues along the way. Ready? Set, go!

What is Email Marketing?

Email Digital Marketing

Email marketing is the bread and butter of lead generation and customer retention, using sites like MailChimp, marketers can send Emails to customers showing off the latest deals and sales, (presuming they’ve opted in), right when they want it.

Did you know, “Potential customers are 5.2 times more likely to buy something when you send them a new subscriber email” – MailChimp 2017.

What is Search Engine Optimisation?

SEO or search engine optimisation is the process of optimising your website to match Google’s algorithm’s! (Other search engines are available).

The better your content, the more relevant the URL and header structure, and the more user friendly your site is, the higher up Google’s search engine you’ll reach, and therefore, the more customers you’ll gain, increasing ROI.

What is Social Media Strategy and Content Marketing?

Social Media Digital Marketing

With thousands of customers at the end of your fingertips, what’s not to love about social media? Interesting content, competitions and pictures can all drive clicks to your website, and best of all, it’s free, neat!

Did you know; social media has accounted for 22% of our traffic this month. – Statistics from Google Analytics.

Content marketing strategies helps increase inbound traffic to your website by both increasing your rankings in Google (other search engines are available) and, by creating fresh content you’ll be relevant for a lot more search queries, finding more clients daily!

Google AdWords and PPC (Pay Per Click Advertising)

One of my favourite areas of digital marketing; Google AdWords lets you skip its natural rankings and jump you right to the top of search engine results, at a cost though.

As the name suggests, your marketing campaigns on Google AdWords get charged per click. For example, if you wanted to rank highly for the term “Digital Marketing Firm”, every click may cost you £5, or it may cost you £0.10p. Google decides this on how relevant your ad copy is, and how relevant the landing page is. If you’re relevant, your campaigns will be cheaper, if you’re not so relevant, you may not even be eligible for that term!

Did you know: 86% of consumers use the internet to find a local business- (WebVisible Survey)

A few more:

  • I cannot talk about digital marketing without talking about analytics! As a digital marketer you must make sure all your efforts are measurable. This makes it easier to justify the costs to your boss, and improve as your campaigns grow and progress!
  • Plan, plan, plan! Planning your content means you’re never stuck, giving you flexibility to fine-tune existing campaigns, or create new, potentially more prosperous ones!

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