Brand identity & design approach
Our branding work centred on developing a bold, confident identity that reflected the strength, reliability and precision of the quarrying industry. The new logo features a geometric, angular icon inspired by the silhouette of a digger bucket and forming a stylised “A”, for Aggregates, giving the brand a distinctive symbol that communicates both industry expertise and local identity at a glance.
The colour palette uses two shades of green; a deep, grounded tone and a brighter, more vibrant shade, representing the North Devon landscape and the business’s ongoing commitment to responsible, sustainable quarrying. Combined with a clean, modern wordmark, the resulting identity is strong, contemporary and instantly recognisable across signage, vehicles, digital platforms and printed materials.
Typography and layout choices were kept clear and functional to mirror the brand’s practical nature, while giving it the polish expected from a modern, forward-thinking supplier.
Website design
The new Braunton Aggregates website was designed with clarity and usability at its core. Strong photography and video content showcase Vyse Quarry’s scale and operations, while a structured product layout makes it quick and easy for customers to find the materials they need.
Visual elements from the refreshed brand identity were carried across the site, including the angular shapes, colour palette and confident typography. The overall design balances industrial strength with a clean, contemporary feel, helping position Braunton Aggregates as a reliable and professional partner for projects of all sizes.
Website development
Built in WordPress, the website gives the Braunton Aggregates team full control over their content, from updating product information to adding new images and pages as the business grows. A flexible component system allows for easy management of categories and product descriptions, while streamlined navigation ensures a smooth experience for users across desktop, tablet and mobile.
Key features include a Request a Quote form for fast enquiries, optimised product pages, high-quality imagery, and fully responsive templates designed for strong performance on all devices. The site is built for speed, clarity and long-term scalability, supporting both the day-to-day needs of the business and future expansion of its online offering.
Project outcome
The new brand identity and website give Braunton Aggregates a modern, confident and professional digital presence that reflects the quality of their work on the ground.
The refreshed brand provides a strong foundation for signage, vehicle livery and marketing materials, while the new website makes it easier for customers to explore products and request quotes. Together, they support the company's ongoing growth and investment in the region, strengthening Braunton Aggregates’ position as a trusted supplier for North Devon.
Looking to refresh your brand?
Think our designs are crushing it and want to make your brand as rock-solid as possible? Whether you need branding, print design, digital marketing or an all-new website, we'd love to help. Get in touch with us today and let's get your project off the ground.
- Branding
- Websites
- Wordpress
Project overview
A quarry branding and website project created for a growing North Devon aggregates supplier.
Braunton Aggregates operates Vyse Quarry in North Devon, supplying locally quarried stone and aggregates across the region. We were commissioned to create a modern brand identity and develop a new website that reflected the scale and professionalism of the business, while making it easier for customers to explore products, request quotes and learn more about their services.
