Design approach
The key challenge was to create a design system that celebrated the individuality of each hotel while maintaining a consistent visual identity across the group. Working closely with the Brend marketing and leadership teams, we explored the nuances of their refreshed brand and the unique qualities of each property, from coastal escapes to city-centre landmarks.
Our solution was a modular design framework built around elegant typography, clean layouts, generous imagery and a refined, contemporary palette. The system allowed each hotel to express its own personality without losing the cohesion that ties the collection together.
The result is a polished, timeless visual language that supports The Brend Collection’s premium positioning while delivering clarity, consistency and ease of use.
User experience
User experience formed the foundation of the entire project. Each site follows a clear, intuitive structure designed to help guests browse hotels, explore restaurants and spas, view galleries and check availability with ease. Navigation is streamlined and mobile-first, with clear paths to booking to support conversion across all devices.
The group website serves as a central hub, offering an overview of the entire collection and instant access to each hotel. It also serves as the central hub for offers, automatically distributing relevant promotions across the individual hotel websites via a custom-built API, a significant advancement for the Brend marketing team.
Technical execution
Each website was built on the flexible Drupal CMS, giving the Brend marketing team full control over content, imagery and promotions. A key part of the project was the development of a custom multi-site offers system, allowing the team to create an offer once, assign it to selected hotels and apply tags such as “Black Friday” or “Spa Break.” The offers are then pushed automatically to the relevant hotel websites through a bespoke API, with the option to create targeted landing pages that display only offers linked to specific tags.
This streamlined system saves significant admin time, supports campaign-led marketing and ensures consistent presentation across all sites. All websites were also engineered with performance, accessibility and SEO best practices in mind, delivering fast load times, clean metadata and a seamless user experience across devices.
Project outcome
The new digital ecosystem has transformed the Brend Collection’s online presence. Each hotel now benefits from a beautifully executed website aligned with the refreshed brand, while the group website provides a central hub that unites the portfolio and elevates the entire collection.
The custom offers engine has become a key operational asset, enabling fast, consistent, multi-site promotion management and supporting the group’s marketing strategy year-round.
Together, the new design system and technical infrastructure give the Brend Collection a future-ready digital presence, cohesive, efficient and worthy of a leading name in luxury hospitality.
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- Websites
- Hospitality & Tourism
- Drupal
- Systems & Automation
Project overview
A multi-site Drupal website platform created for the South West’s leading luxury hotel group, designed to unify branding, offers and customer experience across the collection.
The Brend Collection is a family-owned group of luxury hotels, restaurants and spas located throughout Devon and Cornwall. As part of a wider rebrand, we were commissioned to design and develop a new suite of Drupal websites for each hotel, alongside a flagship group website featuring a bespoke offers management system and flexible content tools for their marketing team.
