Website design approach
The design direction focused on simplicity, clarity and restraint, allowing Dalaco’s products to take centre stage. Working closely with the client, we developed a minimal visual language aligned with their established brand, using considered typography, generous white space and a refined layout to create a calm, premium feel throughout the site.
Product photography is presented cleanly and consistently, ensuring collections are easy to browse without unnecessary distraction. The overall design balances Dalaco’s heritage with a contemporary aesthetic, creating a website that feels confident, timeless and appropriate for both long-standing stockists and new trade enquiries.
E-commerce development
The website was designed and developed in-house using WooCommerce, with a bespoke B2B setup tailored specifically to Dalaco’s trade-only e-commerce model. For public visitors, the site acts as a clean product showcase, presenting the full range without pricing or purchasing options.
Registered stockists can log in to access a secure ordering area, where products become purchasable and pricing is revealed based on bespoke discount rules assigned to each account. This ensures every customer sees their own agreed pricing automatically, removing manual processes and simplifying trade ordering.
The site is fully responsive and optimised for performance across desktop, tablet and mobile devices. Navigation, product browsing and account workflows were carefully considered to make ordering quick and intuitive for stockists. Built on WordPress and WooCommerce, the platform gives Dalaco full control over products, customer accounts and content, while remaining robust, secure and scalable as the business continues to grow.
Project outcome
The new Dalaco website delivers a clear, refined digital presence that reflects the quality of the brand while supporting a highly functional B2B e-commerce model. By combining minimal design with bespoke WooCommerce functionality, the site successfully serves two audiences at once: presenting the brand to the wider market and providing stockists with a smooth, efficient ordering experience.
The platform has improved internal efficiency, simplified trade ordering and given Dalaco a scalable foundation to support future growth, all while staying true to the story and values behind the brand.
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Project overview
A bespoke B2B WooCommerce website created for a long-established British men’s accessories brand.
Dalaco is a Devon-based designer and distributor of cufflinks and men’s accessories, supplying jewellers, menswear retailers and gift stores across the UK and internationally. We were commissioned to design and develop a clean, minimal WooCommerce website that showcased the brand publicly while providing registered stockists with a secure trade ordering platform featuring bespoke account pricing and B2B functionality.
