Boutique website refresh
Having originally developed the hotel’s website under its previous ownership, we worked closely with the new owners to carefully evolve the platform to align with the refreshed brand identity.
Rather than rebuilding from scratch, the project focused on carefully refining the user experience through updated styling, content structure and customer journeys.
The reskin introduced a more boutique-inspired visual direction, incorporating new typography, colour palettes, logos and photography treatments to better reflect the hotel’s evolving identity while remaining familiar and accessible to existing guests.
Ongoing support & content development
Following the visual refresh, we worked closely with the hotel’s management team to produce new offers pages, event content and supporting landing pages tailored to the hotel’s evolving boutique positioning and guest experience.
The website continues to be supported through our ongoing hosting and support package, covering technical maintenance, security updates, content assistance, and continuous development as the hotel evolves.
Design, print & guest experience
Following the successful website refresh, the hotel asked our studio to develop a range of printed materials designed to elevate the in-person guest experience and reinforce the refined boutique identity throughout the property.
Working closely with the hotel, we designed and produced tailored welcome packs, food and beverage menus, stationery, signage and a bespoke illustrated local area map highlighting attractions and destinations around North Devon.
The printed materials combine elegant typography, restrained colour palettes and premium finishes to create a cohesive guest experience across both the hotel’s physical spaces and digital presence.
Project outcome
The refreshed website and supporting print materials have helped position The Royal Hotel’s new direction with clarity and consistency, balancing its established reputation with a more contemporary boutique feel.
By evolving the existing platform rather than rebuilding it entirely, the transition remained familiar and accessible for returning guests while introducing a more refined visual identity aimed at attracting new audiences. Combined with ongoing content support, marketing materials and technical maintenance, the project has provided the hotel team with a flexible digital and print foundation that continues to grow alongside the business.
Ready to kick-start a design project?
Whether you're after eye-catching and engaging print or a crisp new website, we'd love to help. Get in touch with us today and let's get the ball rolling on your design project.
- Hospitality & Tourism
- Websites
- Drupal
Project overview
A boutique hotel website refresh and a suite of luxury printed guest materials created for one of North Devon’s most established riverside hotels.
The Royal Hotel is a long-standing landmark hotel in the heart of Bideford, blending traditional hospitality with an evolving boutique experience. Following a change in ownership and a broader rebrand, we were commissioned to refresh the hotel’s digital presence and support the transition to a more contemporary market while respecting the reputation and customer loyalty the hotel had built over many years.
