Brand Strategy
We worked closely with the Thresholds team to understand their values, transformation, support and genuine impact. Our designers developed logo concepts that conveyed approachability and professionalism. Through an iterative process, we refined the colour palette, graphic elements and illustrations to align closely with their mission.
The new identity balances warmth and clarity. Illustrations feature throughout to add personality, complemented by a clean, minimal typography system. Colour choices were selected to feel modern but trustworthy. The result is a brand that feels uplifting, cohesive and fit for a purpose-driven organisation.
Website design & build
The website was designed to mirror the fresh brand identity, with clean layouts, generous white space, and prominent use of illustrations to bring warmth. We built a custom Drupal CMS to give Thresholds full control over content and appearance.
A key feature was syncing events with their app via API, this eliminated tedious duplication for the team. The navigation and interface were designed to be intuitive so users could quickly find course info, mentoring support, and events. Fully responsive and built with flexibility, the site supports future growth while giving visitors a clear, welcoming experience.
Project outcome
The rebrand and website give Thresholds a refreshed public face built for lasting impact. Users visiting the site now get a unified, professional experience, whether they come for courses, mentoring, or events. Thresholds staff benefit from a system that simplifies content management and event updates. With streamlined processes and greater clarity across all touchpoints, Thresholds now presents with confidence and consistency.
Ready to revamp your brand?
Whether you need an all-new brand identity, a shiny new website, or some eye-catching print materials, we would love to help. Get in touch with us today and let's discuss how we can get the ball rolling on your next project.
- Branding
- Websites
- Drupal
Project overview
A Drupal website and brand refresh created for one of the UK’s leading women’s career support organisations.
Thresholds is a Bristol-based organisation providing career support and mentoring for thousands of women across the UK. We were commissioned to refresh the brand identity and design and develop a new Drupal website that integrates with their course management platform, creating a more modern and approachable digital presence while simplifying internal processes through custom API integration.
