Brand identity & logo design
With strong knowledge of both the client and the local area, we began by exploring a brand identity that felt modern, coastal and family-focused without losing the warmth of their long-standing character. Our research and discovery process helped define a direction that captured the spirit of the park and the appeal of its North Devon surroundings.
We developed a new visual identity, refining logo concepts, colour palettes and typographic styles to create a contemporary, memorable brand that works seamlessly across both digital and print. The final identity balances fun and professionalism, appealing to families while positioning the park as a high-quality, trustworthy destination.
Once approved, we produced a full brand identity guide to help the team roll out their new look consistently across all marketing materials.
Design & print
As Woolacombe Sands’ long-term creative partner, we produce a wide range of printed materials for the park throughout the year. From seasonal brochures and leaflets to food and drink menus, tariff sheets, table talkers and on-site signage, every piece is designed to feel distinctly on-brand and easy for guests to navigate. We also create wristbands, point-of-sale materials and other promotional print that support the park’s day-to-day operations and seasonal campaigns.
Our in-house design and print management team ensures all materials are delivered to a high standard, using the right finishes and formats to keep everything consistent, engaging and practical for both guests and staff.
Website design & development
After creating the new brand identity, we redesigned and rebuilt the Woolacombe Sands website to give the park a modern, user-friendly online presence. Using fresh photography, drone footage and video content, we developed a clean, intuitive layout that highlights the accommodation, facilities and coastal location, all with a bright, family-focused feel.
The site was built in Drupal, enabling the marketing team to update content quickly and confidently. We restructured key areas including accommodation pages, facilities, guest information, an interactive site map and a flexible “What’s On” section that staff can update daily.
We also integrated a new third-party booking system, improving both the guest journey and the park’s internal administration. Throughout the build we focused on performance and SEO best practice, ensuring fast load times, responsive design and a smooth experience across all devices.
Digital marketing & ongoing support
Alongside their brand and website, we support Woolacombe Sands with a range of ongoing digital marketing services designed to keep the park visible, competitive and fully booked throughout the year. We create and manage their Meta advertising campaigns, including carousel ads, video-led creatives and seasonal promotions, ensuring each campaign feels on-brand and reaches the right audiences. We also manage their Google Ads activity, helping drive traffic, enquiries and bookings with targeted search and display campaigns.
To keep the website running smoothly, we provide a comprehensive support package covering hosting, content updates, security maintenance and analytics reporting. This allows the team to focus on running the park while we ensure everything behind the scenes stays fast, secure and up to date.
Digital signage system
Before the redesign, the park relied on USB sticks to update its digital screens, which was time-consuming, unreliable and limited to static images. We built a custom digital signage system directly into their Drupal CMS, giving staff full control of more than 20 screens around the park from one central dashboard.
The new system allows the team to create tailored playlists with both images and video, update content instantly and display information relevant to each location, such as pool opening times, clubhouse menus or local attractions. We also developed an event feed that automatically pulls the daily entertainment schedule from the website into the signage display, along with optional weather updates and important announcements, ensuring guests always see accurate, up-to-date information during their stay.
Project outcome
The rebrand, new website and custom digital signage platform have transformed how Woolacombe Sands presents its offering both online and across the park. With a modern, cohesive identity and a flexible set of digital tools, the team can now manage their marketing content more easily while offering guests a clearer, more engaging experience.
The close working relationship continues, with ongoing design and print support throughout the year and regular updates to keep the park’s marketing fresh, consistent and effective.
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Whether you're after a brand new logo, eye-catching print, or an all-new digital solution, we have the skills to help you. Get in touch with us today and let's get your project off the ground.
- Branding
- Websites
- Hospitality & Tourism
- Graphic Design
- Digital Marketing
- Systems & Automation
Project overview
A holiday park rebrand, website and digital signage platform created for one of North Devon’s best-known family holiday destinations.
Woolacombe Sands Holiday Park is a long-established, family-run holiday park located near the award-winning Woolacombe Beach in North Devon. Having supported the park for several years with brochures, menus, signage and wider marketing materials, we were commissioned to modernise the brand identity, redesign the website and develop a bespoke digital signage system that could be managed directly through the website CMS across more than 20 screens around the park.
